Walmart says school-themed gun display was a prank

Walmart says school-themed gun display was a prank

Walmart is facing heat after a photo showing a school-themed gun display went viral.

Walmart tweeted Wednesday the display was at a store in Evansville, Indiana, but company spokesman Charles Crowson said Walmart has determined that tweet was incorrect. The Evansville store has been ruled out as Walmart continues to search for where the photo was taken.

"There was some miscommunication between our social media team and the store," said Crowson, explaining the errant tweet. "It was just a misunderstanding."

The company has dispatched a team to find the display and is considering "every possible scenario," including the possibilities the photo was doctored or that the display was a customer prank.

Crowson did confirm the "Own the school year like a hero" catchphrase is part of the company's back-to-school campaign this year.

Follow Sean Rossman on Twitter: @SeanRossman



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