Amazon just opened a grocery store without a checkout line

Amazon just opened a grocery store without a checkout line

Amazon announced its Amazon Go "just walk out" store on Dec. 5, 2016. These stores allow customers to enter, grab items and then leave without ever having to go through a checkout lane. An Amazon Go app and sensors track everything the customer has taken, charging their Amazon account as they leave.

SAN FRANCISCO — Amazon is testing a grocery store in downtown Seattle that lets customers walk in, grab food from the shelves and walk out again, without ever having to stand in a checkout line.

Customers tap their cell phones on a turnstile as they walk into the store, which logs them into the store's network and connects to their Amazon Prime account through an app.

The service is called Amazon Go. It uses machine learning, sensors and artificial intelligence to track items customers pick up. These are then added to the virtual cart on their app. If they pick up an item they later decide they don't want, putting it back on the shelf removes it from their cart.

The Seattle-based company calls it, "Just walk out technology."

When the customer leaves, the app adds up everything the customer has taken and charges their Amazon account.

Amazon said it began to work on the project in 2012. It is currently being tested by Amazon employees at the location at 2131 - 7th Avenue near Amazon's offices, but will open to the public in early 2017, the company said.

The technology "is amazing," said Phil Lempert, a food marketing expert based in Los Angeles.

He's even more intrigued by the multiple images of "meal kits" show in Amazon's video. These "everything you need to cook a quick, high-quality dinner" kits have become popular but the economics of delivering them has meant they're difficult to make economically viable. Stores such as Amazon Go may provide a sweet spot for them.

"When you look at the store itself in the video (and presumably it is the actual store) they have done a great job of merchandising and having "meal kits" available is simply brilliant. As the meal kit industry struggles due to the shipping/logistics aspect," Amazon go could be a venue where they could succeed, said Lempert.



Add Comment

all comments

  Other news

more
How the cortex assigns credit for causality

How the cortex assigns credit for causality..

28-Jun, 11:06

When you do something right, you can't learn anything from your success...

Camber Sands: 'Increase in non-British visitors' to deaths beach

Camber Sands: 'Increase in non-British visitors' to deaths beach..

28-Jun, 16:02

The changing demographics of visitors to Camber Sands in the years before...

Liam Payne shares FIRST ever picture of his son Bear Payne – three months after Cheryl gives birth

Liam Payne shares FIRST ever picture of his son Bear Payne – three months after Cheryl gives..

28-Jun, 10:42

Taking to Instagram, the One Direction star shared a sweet picture to his...

Under-screen fingerprint sensor unveiled

Under-screen fingerprint sensor unveiled..

28-Jun, 12:24

Qualcomm has announced a fingerprint ID sensor designed to be fitted...

Senior US diplomats driven to dissent, resign under President Trump

Senior US diplomats driven to dissent, resign under President Trump..

06-Jun, 10:37

The No. 2 official at the U.S. Embassy in Beijing has resigned his post...

Obamacare favorability nears record propelled by independents: poll

Obamacare favorability nears record propelled by independents: poll..

24-Feb, 03:04

A new poll gauging the public's feelings on the ongoing battle over...

What's next for refugees who want to come to the US

What's next for refugees who want to come to the US..

06-Mar, 16:59

Donald Trump's new executive order on immigration and travel includes a...

Fox News sets a new late-afternoon show

Fox News sets a new late-afternoon show..

28-Apr, 19:30

Fox News Channel is replacing its late-afternoon program "The Five" with...