'Pok?mon Go' is turning Starbucks stores into stops

'Pok?mon Go' is turning Starbucks stores into stops

A screenshot of a Pokestop at a Starbucks store.

Want a Pikachu with your gingerbread latte?

Starbucks is the latest company pairing up with the mobile game Pok?mon Go, turning more than 7,800 of its stores into Pok?stops and Gyms, the latest push by game creator Niantic Labs to generate fresh buzz for the summer phenomenon.

The game broke the first-week downloads record on Apple's App Store, and was the fastest to 50 million downloads overall.

Pok?stops are places tied to real world locations where players pick up items like potions to heal characters or Pok?balls to capture them. Gyms are where players can take their Pok?mon to battle.

"The physical locations component of the collaboration is important to us as we look for ways to use technology to encourage exploration, exercise and real world social interaction," said Niantic CEO John Hanke in a statement Thursday. "Starbucks’ footprint throughout the U.S. provides an awesome platform."

Starbucks will also sell a special Pok?mon Go frappuccino, a variation on the chain's vanilla bean frappuccino.

The Starbucks partnership is part of an effort by Niantic to recapture some of the buzz from the game's launch. The company says it will reveal details on introducing more Pok?mon to the game next week, and it is also partnering with wireless carrier Sprint for a special in-game experience within stores.



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