Is Apple looking to challenge Netflix?

Is Apple looking to challenge Netflix?

Apple

The iPhone maker also has talked with studio and network marketing executives about hiring them to promote Apple's upcoming original content, the persons told the Journal.

Subscribers to Apple Music would get the content, an addition that if desirable enough could boost Apple's fortunes against Spotify, as well as Netflix and Amazon's video streaming service. The $10 monthly music service has about 20 million paid subscribers, compared to Spotify's 40 million.

Apple declined comment on the report.



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