Broadband advert rule changes come into effect


Broadband advert rule changes come into effect
New rules forcing broadband firms to be clearer in adverts on the costs of their contracts have come into effect.

Broadband suppliers will now have to show upfront and monthly costs, without separating out line rental prices, according to the changes brought in by the Advertising Standards Authority.

The rules were originally due to be implemented in May, but firms asked for more time to comply with the changes.

The ASA said customers were now less likely to be misled by adverts.

"The effect should be a real positive difference in how consumers understand and engage with ads for broadband services," said ASA chief executive Guy Parker.


The move comes after research by the ASA, conducted with regulator Ofcom last year, found that most users could not correctly calculate bills based on the information given in a selection of broadband ads.

People were "likely to be confused and misled" by price claims in the adverts, the ASA found.

Broadband advert rule changes come into effect

To comply with the new rules, broadband providers will now have to:

Digital and culture minister Culture Matt Hancock welcomed the ASA's move.

"Making broadband providers show all-inclusive, upfront prices in their advertisements means consumers will be much better placed to make an informed choice when deciding on a service," he added.



Add Comment

all comments

  Other news

more
Geologist for Shell Says Company Hid Nigeria Spill Dangers

Geologist for Shell Says Company Hid Nigeria Spill Dangers..

24-Mar, 13:40

FILE - Men walk in an oil slick covering a creek near Bodo City in the...

Ancient Romans may have been cozier with Huns than they let on

Ancient Romans may have been cozier with Huns than they let on..

24-Mar, 15:06

Nomadic warriors and herders known as the Huns are described in...

Venezuela’s President Asks UN for Help With Medical Supplies

Venezuela’s President Asks UN for Help With Medical Supplies..

25-Mar, 03:04

FILE - Venezuela's President Nicolas Maduro speaks during an...

London attack: Student 'hit head-on' by car on Westminster Bridge

London attack: Student 'hit head-on' by car on Westminster Bridge..

24-Mar, 04:56

A student has described how he was "hit head-on" by a car in the...

Top Democrat on Oversight Panel: Conway's Pitch for Ivanka Trump's Brand Was a 'Blatant' Violation

Top Democrat on Oversight Panel: Conway's Pitch for Ivanka Trump's Brand Was a 'Blatant'..

12-Feb, 13:18

The top Democrat on the House Oversight Committee said presidential...

Kosovo police seize 2 million worth of fake euros at border

Kosovo police seize 2 million worth of fake euros at border..

10-Mar, 10:53

Kosovo police say they have arrested two people after finding counterfeit...

Afghan official says bomb blast killed 3 in eastern

Afghan official says bomb blast killed 3 in eastern..

22-Feb, 06:28

An Afghan official says a bomb has killed three civilians and wounded 19...

Trump touts jobs commitment first made in 2015

Trump touts jobs commitment first made in 2015..

24-Mar, 13:08

President Donald Trump on Friday praised a plan by cable company Charter...