Chicken Wings or Pizza? Adobe Discusses Super Bowl Insights

Adobe mined its data on mobile ads, social sentiment and consumer purchasing to see what trends are bubbling up ahead of Sunday's Super Bowl pitting the Atlanta Falcons against the New England Patriots. Among the findings: exciting matchups engage fans more, and chicken wings are favored over pizza.

Becky Tasker, managing analyst for Adobe, discussed the findings with The Associated Press recently. Questions and answers have been edited for clarity and length.



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