Instagram to test shopping option

Instagram to test shopping option

An Instagram post by retailer Kate Spade is shown using the shopping feature.

Next time you see a cool product on Instagram, you won't have the option to just like or comment. You could soon have the choice to buy.

On Tuesday, the photo sharing service said it's testing a shopping feature allowing users to purchase stuff they see on Instagram directly through the app. It's available to a limited group of iOS users in the U.S.

Twenty retail brands including Kate Spade and Warby Parker will participate in the initial phase. Instagram will also explore other features tied to shopping, such as viewing product recommendations and saving items to buy later.

"Right now, there isnt a simple, clean way for us to share details about the products featured within our posts," said Warby Parker co-founder and co-CEO Dave Gilboa in a statement. "Customers often have to ask us, which creates a bulky experience on both sides. We love how seamlessly integrated and consumer-centric this new experience is.

Posts from retailers involved in the test will include a "tap to view" button to display tagged items. When tapping the tag, users get more details on the product, with the choice to "shop now." Instagram will redirect users to the retailer's website from within the app to make their purchase.

The shopping feature is among several changes Instagram made to its service since being acquired by Instagram for $1 billion in 2012 to appeal to retailers and advertisers. Along with rolling advertisements, Instagram also cleared users to capture photos in landscape and portrait orientations, instead of simply a square image. Three years ago, Instagram let users capture video instead of just still images.

Other tech companies have rolled out or tested a shopping experience within their products. Pinterest features buyable pins, where users can purchase anything with a "Buy It" button and make payments through credit card or Apple Pay.

Last year, Google introduced Purchases on Google, where consumers can buy items directly from mobile search ads.Both Twitter and Facebook have also tested shopping features for their services.



Add Comment

all comments

  Other news

more
Burning boats

Burning boats..

26-Jul, 23:41

Outside Libyan waters, it has deployed military vessels to disrupt the...

Man arrested after live cobras found inside potato chip cans

Man arrested after live cobras found inside potato chip cans..

26-Jul, 15:20

A California man was arrested after a package addressed to him was found...

California independence 1 step closer as AG paves way for potential 2018 referendum

California independence 1 step closer as AG paves way for potential 2018 referendum..

26-Jul, 07:10

A new California independence campaign has got the go ahead to collect...

Ohio puts child killer to death with controversial lethal injection drug

Ohio puts child killer to death with controversial lethal injection drug..

26-Jul, 16:30

Ohio carried out its first execution in more than three years as child...

Trump's 'deportation force' begins to take shape

Trump's 'deportation force' begins to take shape..

14-Apr, 12:48

President Trump's campaign promise for more aggressive immigration...

New EPA head's emails indicate close ties to oil and gas producers

New EPA head's emails indicate close ties to oil and gas producers..

22-Feb, 18:02

More than 7,000 pages of emails from Environmental Protection Agency head...

Prince William, Princess Kate face off in rowing competition

Prince William, Princess Kate face off in rowing competition..

20-Jul, 16:11

Prince William won bragging rights today in Heidelberg, Germany, as his...

Stabbed London Bridge officer tells of fighting attackers

Stabbed London Bridge officer tells of fighting attackers..

28-Jun, 17:24

A British Transport Police officer who fought off three extremists in...