Coke says it supports WHO's sugar guidelines

Coke says it supports the World Health Organization's guidelines for limiting added sugar, as the company works on repairing its image in public health circles and reshaping its business.

Incoming CEO James Quincey also said the company has "outgrown" its namesake cola and is focusing on becoming a "total beverage company." Speaking at an industry conference in Boca Raton, Florida, he noted other categories, such as bottled waters and teas, are growing more quickly than sodas globally.

In some cases, a Coke drink could still account for the entirety of a person's daily sugar intake under the WHO guidelines, which recommend people limit added sugar to 10 percent of their total daily calories. For someone consuming an average of 2,400 calories a day, a 20-ounce bottle of Coke — which has 65 grams of sugar and 240 calories — would use up that limit.

In recent years, however, Coke has increasingly touted its smaller cans and bottles that executives say help people with their desire for portion control. To analysts, Coca-Cola also notes that such packages are more profitable and can increase how often Coke products are purchased. The company says such smaller packages now account for about 15 percent of its carbonated drink transactions in North America.

Coca-Cola Co., based in Atlanta, has also said it's working on reformulating some drinks and more aggressively marketing options like Coke Zero to bring down its global "sugar footprint." It noted that people could drink several servings of its products and stay within the guidelines.

The maker of Fanta, Powerade and Smartwater, which has felt pressure from local proposals for special taxes on sugary drinks, isn't alone in seeking to align itself with public health officials. Candy maker Mars has also supported the WHO guidelines, and last year criticized a study funded by a food industry group that questioned the scientific rigor behind such sugar guidelines.

Coke and Mars are both members of that group, the International Life Sciences Institute. Emails from 2015 obtained by The Associated Press through a public records request show Coke and Mars executives, along with executives at many other food and beverage companies, were copied on messages planning for the study. On Thursday, Coke said it would likely not participate in supporting a study that may undermine recommendations from leading public health authorities.



Add Comment

all comments

  Other news

more
Ant and Dec pay emotional tribute to ‘genuine legend’ Sir Bruce Forsyth following his tragic death: ‘There will never be another like him’

Ant and Dec pay emotional tribute to ‘genuine legend’ Sir Bruce Forsyth following his tragic..

19-Aug, 01:40

Declan Donnelly and Ant McPartlin, who recently bravely opened up about...

Blocking neo-Nazi site is 'dangerous,' warns digital rights group EFF

Blocking neo-Nazi site is 'dangerous,' warns digital rights group EFF..

18-Aug, 16:30

The Daily Stormer website, which promotes neo-Nazi material, was dropped...

Obituary: Sir Bruce Forsyth

Obituary: Sir Bruce Forsyth..

19-Aug, 07:32

Veteran entertainer Sir Bruce Forsyth had a career spanning eight...

Woman raped by Roman Polanski asks for 'mercy' to end case

Woman raped by Roman Polanski asks for 'mercy' to end case..

18-Aug, 22:10

A court in Los Angeles has refused a plea by a sex-abuse victim of the...

Trump hotels won't ask if stays paid with foreign govt money

Trump hotels won't ask if stays paid with foreign govt money..

24-May, 15:56

The Trump Organization says it will not ask guests at its hotels and...

Burger King, Tim Hortons parent to buy Popeyes for $1.8B

Burger King, Tim Hortons parent to buy Popeyes for $1.8B..

21-Feb, 09:04

Restaurant Brands International says it's buying Popeyes for $1.8...

US current account deficit expands to $116.8 billion

US current account deficit expands to $116.8 billion..

20-Jun, 09:54

The U.S. deficit in the broadest measure of trade rose to the highest...

Russia, Iran and Syria issue warning to US

Russia, Iran and Syria issue warning to US..

14-Apr, 09:16

Russia, Syria and Iran strongly warned the United States Friday against...