Peppa Pig owner Entertainment One announces new series

Peppa Pig owner Entertainment One announces new series

It said licensing in Russia had "accelerated at a significant pace" and Peppa Pig merchandise had entered new markets across the Nordic region.

The children's programme is also proving increasingly popular in China, where it has generated more than 24.5 billion views on multiple subscription video-on-demand platforms.

Entertainment One said this was fuelling demand for the brand's licensing and merchandising programme to be rolled out in China this year.

Darren Throop, chief executive of Entertainment One, said: "Peppa Pig's global appeal continues apace as we bring new content to audiences across the world.

"With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global pre-school phenomenon."



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