Supreme Court upholds offensive trademarks as form of free speech

Supreme Court upholds offensive trademarks as form of free speech

The Slants, an Asian-American dance rock band, challenged the denial of its federal trademark registration.

Supreme Court upholds offensive trademarks as form of free speech

The Supreme Court's ruling on trademarks could end a long battle over the name of the Washington Redskins.

The Slants went to court after being denied trademark registration for a name they chose as an act of "reappropriation" — adopting a term used by others to disparage Asian Americans and wearing it as a badge of pride.

After losing in a lower court, the band won at the U.S. Court of Appeals for the Federal Circuit, which ruled 9-3 last year that "the First Amendment protects even hurtful speech." The Obama administration then appealed to the Supreme Court.

During oral argument in January, several justices said provocative names are chosen by individuals and organizations to express their views or as advertising. Denying trademark registration, they said, was a form of viewpoint discrimination.

But some justices also wondered whether the government should retain wiggle room, particularly since even without being registered, groups such as The Slants can advertise and sign contracts.

The Supreme Court has upheld negative speech in recent years, even when it involved distasteful protests at military funerals or disgusting "animal crush" videos. But last year, it allowed Texas to ban specialty license plates featuring the Confederate flag because it was considered a form of government speech.

The Slants won support during their court fight from both liberal and conservative groups, ranging from the American Civil Liberties Union to the U.S. Chamber of Commerce.



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