Amazon signals that it wants in the meal-kits business

Amazon signals that it wants in the meal-kits business

Amazon has filed for a trademark for a meal kits slogan.

Despite their growing popularity, only an estimated 5% of U.S. households use meal kits, according the research firm NPD Group. 

Part of the problem has been the price, but with Amazon coming on the scene, that could change. The online retailer is known for offering low prices. Once the Whole Foods deal goes through, it'll have a strong grocery backbone to plant a stake. Throw in a well-established logistics and delivery systems and Amazon is poised to be a real meal-kits player.

“It makes perfect sense that as online grocery shopping grows it will drive the adoption of meal kits,” said Darren Seifer, food and beverage industry analyst at The NPD Group. “Online grocery shoppers can save time by not having to search through multiple Web sites and they both work hand-in-hand in meeting the consumer’s need for convenience with the delivery of a fresh meal they can prepare at home.”

Whole Foods spokeswoman Brooke Buchanan declined to comment.

Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer



Add Comment

all comments

  Other news

more
Lydia Bright's 'mystery boyfriend' REVEALED as garage owner Lee Cronin – after TOWIE star unveiled her new man on Instagram

Lydia Bright's 'mystery boyfriend' REVEALED as garage owner Lee Cronin – after TOWIE star..

24-Jul, 09:10

The TOWIE stunner confirmed the news on Instagram, sharing a sweet snap...

Move over venison sandwich? Arby's new Porchetta sandwich has 15th Century roots

Move over venison sandwich? Arby's new Porchetta sandwich has 15th Century roots..

24-Jul, 07:30

Meet the Porchetta sandwich.There's evidence that Porchetta was eaten as...

Action urged to teach children to swim

Action urged to teach children to swim..

23-Jul, 22:40

Almost a third of 11-year-olds in England leave primary school unable to...

Jessica Chastain goes back to basics on African adventure honeymoon

Jessica Chastain goes back to basics on African adventure honeymoon..

24-Jul, 08:20

by Chloe Best Jessica Chastain and her husband Gian Luca Passi de...

To post or not to post: Internet tips for college hopefuls

To post or not to post: Internet tips for college hopefuls..

19-Jun, 05:00

College admissions experts have some advice for students trying to get...

GOP health overhaul puts pressure on state governments

GOP health overhaul puts pressure on state governments..

15-Mar, 04:32

The Republican health care plan means less money for states and gives...

N. Korea missile fears in Japan: 'Whatever will be, will be'

N. Korea missile fears in Japan: 'Whatever will be, will be'..

30-Apr, 21:17

Residents living near U.S. military bases in Japan are facing a fresh...

Where things stand with special counsel's Russia probe

Where things stand with special counsel's Russia probe..

19-Jun, 20:02

Department of Justice-appointed Special Counsel Robert Mueller is...