Zing! Sprint opens 'Twice the Price' store next to Verizon retailer

Zing! Sprint opens 'Twice the Price' store next to Verizon retailer

Sprint opened a pop-up store next to a Verizon retailer to compete directly with the cell phone provider.

"We're always looking for ways to get customers to switch to Sprint," said Dave Tovar, Sprint's vice president of corporate communications.

With this campaign, Sprint is highlighting its unlimited data plan offer ó four lines of unlimited data for †$90 per month†ó which is available until the end of July. Verizon, by comparison, charges $180 per month for four lines. Both plans exclude taxes and fees.

The marketing ploy is the latest aggressive campaign from†Sprint. Just over a year ago, Sprint hired actor Paul Marcarelli, whose famous catchphrase "Can you hear me now?" ran with Verizon advertisements for nine years. Marcarelli now uses the same catchphrase in Sprint commercials.†

Last month the company went so far as to offer free unlimited service for one year to those willing to ditch Verizon.†

Unlimited data plans have been the central focus of the recent war between cell phone carriers. In February, the four major carriers ó Verizon, AT&T, T-Mobile and Sprintó†went to battle to see which could offer unlimited data plans at the lowest price.

Related: New T-Mobile, Sprint tout unlimited data plans

Related: Verizon joins the unlimited party with $80 data plan

Related: Sprint returns fire, ups its unlimited plan

Related: AT&T expands its unlimited wireless plan options

Follow USA Today's Madeline Purdue on Twitter, @madelinepurdue.



Add Comment

all comments

  Other news

more
Amazon to open new Severn Beach warehouse in 2018

Amazon to open new Severn Beach warehouse in 2018..

16-Aug, 13:20

Online retail giant Amazon is to open a new warehouse near Bristol in...

Pop Rocks in a burrito? Taco Bell creates a 'firecracker'

Pop Rocks in a burrito? Taco Bell creates a 'firecracker'..

16-Aug, 04:11

Taco Bell is testing a burrito that is topped with Pop Rocks. † Follow...

Barack Obama's anti-racism tweet is the most liked in history

Barack Obama's anti-racism tweet is the most liked in history..

16-Aug, 04:20

A tweet shared by Barack Obama in the aftermath of the violent...

Marcel Somerville QUITS musical group with Kem Cetinay and Chris Hughes Ė weeks after leaving Love Island villa

Marcel Somerville QUITS musical group with Kem Cetinay and Chris Hughes Ė weeks after leaving..

16-Aug, 15:40

The trio, who branded themselves Run KMC while on the ITV2 show, vowed to...

President Trump: I 'Absolutely' Will Put Safe Zones in Syria

President Trump: I 'Absolutely' Will Put Safe Zones in Syria..

26-Jan, 13:22

President Donald Trump has a plan for controlling the number of Syrian...

Chilling video shows rescue of kidnap victim Kala Brown 'chained up like a dog'

Chilling video shows rescue of kidnap victim Kala Brown 'chained up like a dog'..

11-Jun, 06:49

Prosecutors have released chilling video footage of the rescue of Kala...

Sudanese Jews Recall Long-Lost World With Nostalgia

Sudanese Jews Recall Long-Lost World With Nostalgia..

26-Jan, 01:18

Lily Ben-David gets emotional when she talks about her childhood in...

Microsoft: 500M Windows 10 devices, half of 2018 goal

Microsoft: 500M Windows 10 devices, half of 2018 goal..

10-May, 12:24

Microsoft says a half billion devices are now running Windows 10, its...