Blockchain Platform Allows any Phone-owner to Sell Content

Blockchain Platform Allows any Phone-owner to Sell Content

Blockchain-based media platform Snapparazzi released the public prototype example of its eponymous blockchain-based content platform just yesterday, and it appears to post a significant threat to the troubled status quo of the media industry.

Rise of social media

The content market has changed drastically over the past 10-20 years and is mainly represented by mainstream media outlets and independent/alternative content creators.

Issues resulting from this gap include reduced public trust in mainstream media organizations, elite talent circles, and a reduction in intellectual diversity.

Subsequently, the phenomenon of independent content creators and reporters has come to fruition: who range from travel documentarians to product and media reviewers, independent journalists, artists, and much more.

They have helped grow the platform, been launched to success by the platform, and in some cases made small fortunes.

Problems within problems

The early days of these sites saw ordinary people, often far from the realms of professional entertainers, being afforded the opportunity to upload their creations and potentially achieve fame or relative fortune through cyberspace.

Since the days of Chocolate Rain however, concerns such as YouTube demonetisation which affects how much creators are paid, proportional to their channel size and popularity have catalyzed a growing chasm even within the creator communities.

The saturation of creators suggests that there is certainly a demand coming from the suppliers of content however the lack of tangible rewards offered by existing models has arguably left a gap in the market that has been unaddressed for many months.

Power to the phones

Its safe to say that almost everybody carries a phone in their possession with over 5 billion users expected worldwide by 2019. With phones acting often as an all-in-one personal device, it means that everybody has the potential to be a creator as well as a viewer of audio-visual content.

Snapparazzi hopes to dissolve the line between content creator and viewer by connecting users to advertisers and professional media organizations through their forthcoming mobile application.

It will allow anybody with a smart device to capture and market content and sell it in return for cryptocurrency based rewards, with users effectively answering local bounties facilitated by geo-locational technology.

In all, the team claims that one of the primary objectives of this is to reward exceptional and popular content creators. This is achieved through a much larger proportion of the rewards going straight to the creator compared to standard platforms and those trading content on the platform are fairly judged based on quality of work, rather than quantity of channel subscribers.

Even the viewers of content on the platform are able to earn currency in return for opting into viewing advertisements.

Everybody earns

To be more specific, the content creator is specified to receive 60 percent of all advertising revenue and 80 percent of the amount paid by the purchasing party, with the remainders going towards compensation of viewers of content as well as a unique party in their decentralized eco-system who they call moderators.

Moderators play the role of content approval and authentication, in place of solutions such as in-house teams or proprietary self-learning algorithms used by many top platforms at present. To maintain impartiality, Snapparazzi will rely on community-sourced human moderators who in turn have a digital reputation based on accuracy rates.

The full version of Snapparazzis mobile app is due for release next month. The presale launched in tandem with the MVP, as well as round two of their airdrop. Each SnapCoin (SNPC) will cost $0.18 for the duration of this period.

With over $5 million in funds already secured through private investment rounds, it is more than likely that the team will accomplish the goals set for their public initial coin offering (ICO) in no time.

The post Blockchain Platform Allows any Phone-owner to Sell Content appeared first on

18.09.2018 / 18:05 39
Blockchain is Fostering the Next Generation of News Media Blockchain is Fostering the Next
As many local news outlets shut down due to lack of funding, blockchain presents itself as a tool that could help close gaps related to financial
ICST Puts Power Back Into the Hands of Artists with their Decentralised, Blockchain-based Content Sharing Platform ICST Puts Power Back Into the Hands of
ICST are set to release their blockchain-based platform that enables artists around the globe to freely share and promote their content to the world.
ContentBox: Leveraging Blockchain Technology to Level the Playing Field in Digital Media Industry ContentBox: Leveraging Blockchain
Modern content platforms such as Reddit, YouTube and Spotify have become an indispensable part of our modern daily life. It is estimated that audio
PR: Mesmr  Revolutionary Decentralized Media Platform Announced PR: Mesmr Revolutionary Decentralized
This is a paid press release, which contains forward looking statements, and should be treated as advertising or promotional material.
JustHive Launches ICO Pre-Sale Backed By New Digital Currency That Empowers Content Creators By Finally Providing Them With Just Compensation JustHive Launches ICO Pre-Sale Backed
As the world becomes keen to the harm of Social Media giants like Facebook & Twitter, more and more users are seeking a positive alternative.
Content Creators Can Have a Tough Time  But Blockchain Can Help Content Creators Can Have a Tough Time
Creating content and educational materials for your followers online can be extremely rewarding. Its common to hear stories of people who make a
Comments (0)
Add a comment
Comment on